Commercial Product Photography Tips – How to Choose the Right Photographer For Your Commercial Projects
As those of you who read submission articles on a daily basis will already know, this year’s year is the best year for commercial product photography, and you might also remember from time to time that over the past several years, you have been discussing elevating pictures by adding other creative elements to them. Now, when it comes to commercial photography and taking pictures that sell, some photographers feel like they already know how to take pictures that sell. I would beg to differ with you on that one. It’s not that we don’t have the ability to make beautiful photographs, it’s just that it doesn’t seem as though we always have that ability.
The truth is, there comes a time when you simply can no longer produce great commercial work without incorporating other artistic elements into your photography. Many photographers feel like they’ve achieved the desired result from their work, but then come the situations where they want to push the envelope and do even more. When this happens, what do they do? Well, they hire professional photographers. So now we have another “over-saturated” area in the market, which is perfect for photographers who are looking to take the reigns and truly make a difference in the field.
So, what is commercial product photography exactly? Simply put, there is nothing more than taking pictures and selling them. But, if you look at any industry, it is clear that there are many talented people who can do this. So how do they do it? Simple, they hire a professional who can provide them with guidance. A lot of times, photographers have what is referred to as “their day job”, and when they’re not taking pictures for a living, they are taking pictures for someone else, or in many cases, they are selling their work.
Now, commercial photography has evolved greatly over the years. There are so many different types of cameras, lenses, flashes, film, etc. that it is impossible to take a photo and sell it as a commercial. However, by understanding the different types of products that you’re going to be photographing, and understanding the different types of people who buy those products, you can use these tips to help you produce amazing looking product photos.
As far as types of people go for commercial photography, you will find that there are two primary categories. First, you will find people who are in the clothing or shoe industry, as well as photographers who focus on wedding photography. The reason that these two types of people require different types of shots is because each of these individuals will have different requirements. For example, if you’re taking pictures of a wedding, obviously you will want to focus on the cake, the bride, and the other individuals who are involved in the ceremony. If you’re taking pictures of people who are involved in running a shoe store, you’ll need to take a different angle of the storekeeper, or you could just take a shot of one shoe and frame it, which would certainly make for a great picture.
In order to obtain the right pictures for your company, you will need to find a photographer who understand these differences, as well as focusing on taking pictures of exactly what the person in the photograph wants. Therefore, when it comes to choosing a photographer for your commercial photography needs, it is important to not only understand how to take commercial photographs, but also know how to take the pictures of the customer that the customer wants you to take. Many times, photographers will simply take the shots that the customer wants, regardless of whether or not the customer is actually looking at the camera. Now that you know this, you should be able to choose a photographer who meets your demands.